Zomato running Advertisement on Porn Websites | Zomato Adult Advertisement Marketing Case Study
Zomato started suddenly running Advertisement on Adult Websites as India is one of the largest Consumer of adult content. This Strategy of Zomato helps them in generating better ROI and the campaign was performing well.
In today's video, I am going to tell you about Zomato that how they started targeting top porn websites of the country between 11 P.M. to 4 A.M. and generated sales all over India. The cities with the most amounts of sales are Delhi, Banglore, and Mumbai.
As the advertising cost is very low on these websites as compared to Google Adwords, Facebook Ads, etc.
So this was a pretty weird example of marketing and as shown in the video the advertisement campaign did well.
Official Source link----- https://www.zomato.com/blog/this-post...
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